Craig ScheunCanberra, ACT, Australia
The shipped personal.nedbank.co.za homepage above the fold: full navigation, the "Join the bank that takes your money seriously" campaign hero, and the welcome card beneath it.

Client: Nedbank

Financial services

Nedbank DotCoZa

  • ClientNedbank
  • Year2021
  • Scope of workUX Designer, Retail and Business Banking team
  • LocationJohannesburg, South Africa

Re-platforming and redesigning Nedbank’s retail banking website end to end.

Final shipped screens: the student-loan page, the "Get a bank account that values what you value" account page on a desktop monitor, and the savings and investment page behind it.

Nedbank’s public site needed to become the group’s highest-performing sales and servicing channel by the end of 2021, while migrating off an outdated AEM 2.0 stack onto AEM 6.5.

A large, cross-functional mix of internal and external squads had to align on architecture, content and design simultaneously. The biggest delivery risk was friction between teams, not any single design decision.

UX designer for the Retail and Business Banking team, responsible for end-to-end journey design within a multi-squad programme.

Co-created a shared research method with the wider team: jointly defined hypotheses and research objectives, ran research sessions as a group, and synthesised findings into themes that fed design reviews. Framed problems from the customer’s perspective using JTBD to turn broad business goals into buildable challenges.

Ran collaborative ideation sessions across disciplines to widen the solution set before prioritising by impact vs. effort; iterated prototypes with users; worked directly with the technical and business teams to keep the programme moving toward a shared mission.

Four redesigned Nedbank pages layered in perspective: personal loans, credit-card range, card-safety guidance and a combined loan-or-card chooser, the photography still greyscale at design stage.

Delivered a reusable component library and a working programme cadence for continuous, customer-centred iteration on a live commercial site.

72+
Reusable components delivered into the design system
8+
Journeys and MVPs validated (no dev spend) before build
5
Full MVPs built and released to production

On a programme this size, alignment mechanics (shared research rituals, transparent playback cadence) mattered as much as the design decisions themselves.

The design system carried through to real journeys on personal.nedbank.co.za: the homepage hero, the everyday-banking account picker, and the manage-your-card panel, all built from the same components, tokens and green brand palette.