Commercialisation team
Role: Product design lead
Client: Nedbank RBB
Project date: June 2021 – January 2022
Commercialisation team
The commercialisation of products on the Nedbank open web site.
Role: Product design lead
Client: Nedbank RBB
Project date: June 2021 – January 2022
Development and sensitisation of a campaign briefing document
A campaign briefing document enables you to consider how and what you should think about before briefing in a new campaign.
- Ensure that all campaigns have clear KPIs and standards of measure
- Educate stakeholders on why this information is required and essential to the design process
- Ensure a consistent standard for campaign briefings across all business units
Examples of artefacts delivered using this document included
- Conceptual journey design and opportunities for ideation.
- HL Journey mapping
- Define the experiences, objectives and goals for key flows
- Develop and craft JTBD’S
- Develop HMW’s
- UX positive and negative flows
- Identify re-usable components
- Draft measurements and metrics sources
- Copy timelines and effort estimates
- Identify and conceptualise measurement stories
Development and sensitisation of a campaign briefing document
A campaign briefing document enables you to consider how and what you should think about before briefing in a new campaign.
- Ensure that all campaigns have clear KPIs and standards of measure
- Educate stakeholders on why this information is required and essential to the design process
- Ensure a consistent standard for campaign briefings across all business units
Examples of artefacts delivered using this document included
- Conceptual journey design and opportunities for ideation.
- HL Journey mapping
- Define the experiences, objectives and goals for key flows
- Develop and craft JTBD’S
- Develop HMW’s
- UX positive and negative flows
- Identify re-usable components
- Draft measurements and metrics sources
- Copy timelines and effort estimates
- Identify and conceptualise measurement stories
Development and sensitisation of an A/B testing document
- Get stakeholders thinking about why they think their suggestion would work
- Get stakeholders to give an estimate on what they think the increase would be
- Document, learn and improve the site through testing
Development and sensitisation of campaign templates
- Detailed component breakdowns to help educate authors on the JTBs of each component and its limitations
- Content limitation breakdowns per component
- Time to market
Development and sensitisation of campaign templates
- Detailed component breakdowns to help educate authors on the JTBs of each component and its limitations
- Content limitation breakdowns per component
- Time to market
2
Briefing documents development and implemented
9
Campaign templates development and implemented
17
Campaigns successfully delivered