Loans in 3 minutes

All business clients had a required waiting time of 32days when applying for credit and getting access to urgently needed funds should not be a tricky part of our business lives, so trying to build a solution that was user friendly and informative would require a lot of pre-work, and rapid iteration.

Our discovery phase included a re-imagination workshop which brought all the relevant stakeholders together from tech leads to customer-facing staff as well as product tear-downs of competitor products in the market The findings from this were used to further inform and craft our initial JTBD along with our initial conceptual journey design and ideation opportunities.

 Following the page flows, we identified any reuse of components for pages and started with low fidelity wireframes and the isolation of edge cases and negative flows and played back to the business lending team. Next, a high fidelity prototype which included the sensitisation of any new patterns for approval and our journey work updated for approval was played back to the team before moving on to user testing of our POC working together with the technical and business team to make sure we are all aligned with the team mission.

 The prototype was user tested with 10 respondents and iterations were refined and implemented on the prototype as the findings were being synthesised, the findings were played back to the business lending team. I strongly believe in validating complex user interactions by testing them and refining them based on focused user testing and research. Designs were then handed over to dev, using Zeplin.